At the end of April, I held a clearance sale of all Grocery scatter cushion covers. The reason for this was to make more room for a new décor line. Now you may be asking why make more space in an online store?
Well, for the very simple reason I do not want to confuse the consumer. It becomes very frustrating very quickly for an online buyer to browse and browse for what he or she wants or to spend a lot of time online looking for something. Yes, you can type in "scatter cushion", but remember, not everyone is internet savvy. And our product range has grown rapidly, so there's a lot to browse through.
But the main reason was that I wanted change. I love the Grocery range, don't get me wrong, but your home can't be filled with everything groceries, can it now? I wanted to create something that is still quirky and Kaatjie-like, but will fit in more homes.
Anyhoo, long story short. The Grocery cushion range was discontinued for a week, and then people started messaging me, "where are the cushions, I don't see it on your store!" And then I knew, oops, this was a mistake!
The one thing I wanted to avoid by confusing customers, I actually did. Just because I wanted change, does not mean your customer wants one. Keep the unique and original, but add the new!
"The Grocery cushion range was discontinued for a week, and then people started messaging me, 'where are the cushions, I don't see it on your store!' And then I knew, oops, this was a mistake!"
So, this is where we are. The Grocery scatter cushion range is back, with some new colours. The new décor line is in the making and I am very excited about it (more on this later).
Welcome back, Grocery scatter cushion (and I'm sorry I let you go, even for a short while)!